Borland-Groover’s newest procedures makes
Colon Cancer Screening easier than you think!

Colon cancer is the third most prevalent and deadly cancer for women and men. You can prevent it with thorough and timely testing. If you're 50 or older, get screened today.

Borland-Groover partners with American Cancer Society
to save lives.

The Borland-Groover Clinic, a well-established and respected gastroenterology practice, is partnering with the American Cancer Society to educate and generate awareness in the community about the importance of colorectal cancer screening.

“We want to focus on colorectal cancer this month because it’s one of the few cancers that almost always is preventable when you are screened on a regular basis,” said Jack R. Groover, M.D., president and CEO for the practice.

According to information provided by the American Cancer Society, there were approximately 108,070 new cases of colon cancer and 40,740 new cases of rectal cancer in the United States in 2008. The ACS also estimates that there were 49,960 deaths from colon and rectal cancer combined last year.

In America, colorectal cancer is the third most common cancer in men and women.

Simple Screenings Save Lives
Colonoscopy screenings usually begin at age 50 and then repeat every 10 years unless the patient is at a higher risk of developing colorectal cancer. Generally, patients are referred by their primary physician but can self-refer by calling one of the Borland-Groover Clinic
office locations. There are eight locations in and around Jacksonville, one in St. Augustine, two in the Daytona area and one in Delray Beach.

“We try to make the screening procedure for our patients convenient by staying within their communities. We have 37 physicians in the Jacksonville region including Fernandina Beach and St. Augustine, and 11 physicians in our other office locations,” said Victoria King, practice administrator.

The actual colonoscopy screening only takes about 20 minutes and patients may do the entire procedure including preparation in one day. “We hope that the preparation process becomes even easier for our patients and we’re doing everything we can to make it as simple and relaxed as possible,” King said.

Colon cancer may occur due to polyps that form in the colon. If polyps are found during the colonoscopy screening, they can easily be removed at that time. Then, the patient will continue on a recommended screening schedule to prevent any further cancer risk.

“Unfortunately, there are many more people who need to be screened, and our charge is to educate the community about the importance of colon cancer prevention.

Help for a Population at Risk
In general, says Dr. Groover, those who have a family history of colon cancer or polyps should be screened every five years as should those who have a history of ulcerative colitis and Crohn’s disease.

“Almost all colorectal cancers start as polyps that are benign. Once removed, the threat of cancer is removed. Next, we recommend continued screening to assure that there isn’t any new polyp growth,” he said.

What is sobering is that only about 50 percent of the general population and perhaps 40 percent or less of minority communities are getting the screening procedure to prevent colon cancer. This is a critical health problem that the Borland-Groover Clinic and the American Cancer Society are working diligently to overcome.

According to Dr. Groover, there is now new technology that offers another option for patients who are reluctant to have a full colonoscopy. Known as virtual colonoscopy, it’s a less invasive procedure performed with a CT scanner or X-ray machine where a picture of the colon is created without entering the body. Unfortunately, with the conventional optical screening and the virtual colonoscopy screening, patients still have to go through the preparation, which takes several hours to clean out the intestinal tract.

“We hope that the virtual colonoscopy will induce more people to be screened,” Dr. Groover said. A Positive Prognosis Gastroenterologist Dinesh Madhok, M.D., who has been practicing since 1993 and as a physician with the Borland-Groover Clinic since 1997, says that we often find pre-cancerous polyps or even early colon cancer during the screenings. “It’s really very treatable at that stage. What patients dislike is the preparation, but the procedure itself is very easy. Usually we use sedation or anesthesia during the colonoscopy, and the preparation solution that we use is very palatable.”

He says that practice physicians find polyps in about 25 percent of male patients who are screened and in about 15 percent of the women. “Overall, colonoscopy screening saves more lives and more dollars than the cost of screening for other cancers, and is one of the most
effective cancer screening tools we have,” he said.

“If the screening is done properly, it should decrease the incidence of cancer by 90 percent,”
said Dr. Groover.

Take Charge of Your Health
No one really knows the exact causes of colorectal cancer but research has shown that there are certain risk factors that make some people at higher risk for cancer including age, colorectal polyps, family history of colorectal cancer, genetic alterations, a personal history
of cancer, those with ulcerative colitis or Crohn’s disease, those who smoke cigarettes, and those who have a diet that’s high in fat (especially animal fat), low in calcium, folate and fiber.

The ACS recommends continued screening because people who have had colorectal cancer may develop the disease a second time. People who think that they or their family members may be at risk should talk with their doctors and schedule an appointment for a screening
colonoscopy.

The Borland-Groover Clinic serves the greater Jacksonville area, the Central East Coast, and South Florida from twelve conveniently located offices. The Clinic has been represented in Jacksonville since 1947 through the practice of the late Dr. James L. Borland, Sr., who was a pioneer in clinical gastroenterology. The practice has grown to include 48 doctors with experience in detecting colorectal cancers, and is involved in numerous clinical
research studies of the colon.

Call the Borland-Groover Clinic to schedule a screening colonoscopy; it is easier than you think. The Clinic staff will be happy to help you find the nearest location most convenient to you. In addition, the Borland-Groover Clinic has a mission to help everyone receive medical
attention, as its staff includes employees and physicians who are fluent in Spanish. Clinic staff will also schedule an interpreter to assist you with other languages and encourages patients to bring their own interpreters. For the vision-impaired, guide dogs are welcome at all locations and an interpreter for those who are hearing impaired will also be scheduled.

To schedule a screening colonoscopy call:

  • In the Jacksonville region, (904) 383-1183
  • In Port Orange, (386) 788-1242
  • In Ormond Beach, (386) 677-0531
  • In Delray Beach, (561) 245-4550

Have you made your appointment yet?

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Committed to Preventing Colon Cancer.
Serving Jacksonville Since 1947.

“Overall, colonoscopy screening saves more lives and more dollars
than the cost of screening for other cancers, and is one of the most
effective cancer screening tools we have.”

— Dinesh Madhok, M.D.