You are a health conscious consumer. You buy trans-fat free crackers, sip on organic juices and buy whole grain chips made with sweet potatoes. You are giving it your best shot. You are also reading a healthy eating blog on a website called Healthsourcemag.com. If that is not health conscious, than I am not sure what is.
The question is: Why are Americans seemingly paying more attention to healthier eating, yet continually getting fatter? The answer has to do with a concept referred to as the Health Halo and it may be the reason why only your wallet feels lighter after a trip to your local organic grocer.